10 June 2012

Oxo: "Remember Preston?"

TV Times readers voted the Oxo family best 1985 TV ad. Oxo also won in 1986. From the 1950s until the early 1970s, Oxo had "Katie and Phillip", a loving husband and wife, extolling the virtues of their wares. Stay-at-home-wifey Katie was always out to give a meal "man appeal". In 1983, Oxo returned to the homely theme with Lynda Bellingham and Michael Redfern playing Ma and Pa to a teenage brood. These were highly popular ads and ran from 1983 to 1999. 

In the 1980s, Mrs Oxo came over a little suggestive as she served up a meal and asked her hubby if he remembered Preston with a smouldering look on her physog. What 'appened in Preston?! I wondered. 

On second thoughts, don't tell me.

The ads were usually very likeable, but one '90s ad that got right on my wick involved Ma cooking different meals for each member of her family and serving them all up at the same time. As she passed her husband a steaming plateful, she licked her lips provocatively and said: "And for you, Michael, I've got the hots!" Outrageous - knowing from bitter firsthand experience how hard it is to cook ready-made pizza and oven chips, I snorted at the idea of anybody cooking four different meals on one cooker, serving them all up at the same time, and then having the energy to come over all fruity.