26 August 2012


A-ha's Take On Me was a great song which was accompanied by a very innovative video, linking animation with live action. In retrospect, an unexpected bonus is the "Nice Cold Ice Cold Milk" advertisement on the cafe wall in the video. Remember the full slogan? 

"Milk Has Gotta Lotta Bottle - Nice Cold Ice Cold Milk!"

The Gotta Lotta Bottle ads began in 1982. More here.

Ah, nostalgia!
Help - I'm getting sidetracked!

In the Take On Me video plot, a young girl was swept off her feet by a dashing young man straight out of the comic strip she had been reading. In the final scenes, the man, played of course by A-ha lead singer Morten Harket, struggled to manifest himself in the real world to be with his love. And succeeded.

But it was only temporary. The video to follow-up hit The Sun Always Shines On TV briefly returned to the girl/comic strip hero scenario to reveal that the guy could not maintain his existence outside the pages of the comic. He fled from the girl, and appeared to explode into nothingness in the distance (perhaps returning to his fictional state?), leaving the girl heartbroken.

The A-ha lads, Morten Harket, Magne Furuholmen and Pal Waaktaar, revealed a few facts about themselves in a 1986 interview...

"We got together in the summer of 1982 but the object was to come to Britain from day one," remembered Morten."We got some songs together, did some recording in a cabin in the woods and left for England on 2 January 1983."

The three of them expected to be snapped up by a record company and they hoped to have a summer hit single that year. But nothing happened.

Eventually they ran out of money so Mags and Morten went back to Norway to work and raise more money before heading back to England.

The three of them eventually became so poor that they could only afford a single light bulb in their tiny flat. But they stuck it out and in the end got a recording deal.

Their debut single "Take On Me" flopped the first two times it was released here. However, after making it to Number One in the American charts it became a hit all around the world.

Even though they have been so successful, Mags says they haven't changed. "We have no great ambition. We just live day to day."

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